Getting it wrong in the sport and hospitality sector

Looking to excel in your arena?

Now more than ever before consumers will be looking forward to enjoying great service and excellent value for money, their custom is valued and they know it.

However, there is now an added expectation around the level of health and safety at a venue, as this has become a new way of life for us all and senses are heightened in this area. Taking all these factors into consideration, the sports and hospitality sector must ensure in 2021 that they score well when it comes to the overall customer experience they provide.

What to avoid:

Event day disruptions


3rd Party obstacles and complaints

Technical delays

Slower processes

Resulting in….

Negative customer and press feedback


Poor comparisons against competitors

Drop-in memberships and online followers

Reduced ticket sales

Low staff morale